With the reservation of tickets of 2008 Beijing Olympic Games, Beijing Olympic Games becomes nearer and nearer, and the atmosphere becomes more and more strong. On April 13, the spring order meeting of 2008 Beijing Olympic Games franchising goods is held in the beautiful lakeside of West Lake, Hangzhou. More than 50 olympic games franchising goods manufacturing enterprises attend this meeting with their goods, up to more than 4000 kinds. Especially the thousand new products compete with each other, which are really pleasant to the eye.
Olympic franchising goods gradually take a civilianizing path. The reducing price is one characteristic of this order meeting. The price of inexpensive petty commodities like notebook, satchel, key brick chain with Five Friendlies is within 100 RMB, which account for a large proportion in the exhibition. With the enlargement of olympic commodities, the daily-used exquisite olympic commemorating products will be very popular. The ten kinds of commodities from Guangbo, like Five Friendlies notebook, frame, odd magic water painting book, etc once appear on the showcase, attracting many clients and citizens to praise.
Guangbo Share became 2008 Beijing Olympic Games franchising dealer in August last year. Since in December, 2006, company choose business mainstay from its own departments to form olympic cause department, mainly engage in contacting with olympic organising committee, developing and saling of the olympic franchising project, customizating of olympic sponsered system enterprise and other stationery gifts, as well as the printing service of olympic organising committee.
Till today, company franchising management project has formed 20 kinds of core products, 50 core clients, entering 200 core retail shops and reaching agreement with about 1000 retail shops, which makes a basic preparation for the sales of busyseason in July, 2007.
At the same time, olympic sponsor customization has a good tendency. The clients that the company now meet include Coco-cola, Mcdonald, Chian Bank, Chian telecommunication, Volkswagen, etc these 40 large-scale well-known clients. In the end of 2006, even only by two weeks, company customizes 4 million gift red bags, over 2 million couplets for Ely Group. The strong strength of the company gets approved by Ely Group. Now they are negotiating other big business.
What’s more, company has begun the cooperation with Shanghai World EXPO Group on partial business. With the coming of Shanghai EXPO, this business will have a better growing tendency. Meanwhile, the foreign aid project leaded by olympic cause department has made great breakthrough. Relying on the whole brand and strength of the company, it has received the order of student stationery worthing 3 million RMB from Morocco just now.
Today’s Guangbo brand is familiar to most clients at home and abroad. On this basis, Guangbo will gradually keep in touch with the clients of zero-distance. By the opportunity of Olympic Games, it will actively take part in the competition of olympic economy, creating large market and boundful profit for the company, achieving the great leap of Guangbo’s cultural transmission and brand strategy.
