When interviewed, President Wang Liping showed, now the financial crisis has caused rapid atrophy of external demands, sustained growth of world trade, decreasing purchasing power of European and American countries, increasing pressure of China's export, in face of the current difficulty, I think only grasp fate in own hand, being the migratory bird actively, can over cold winter.
How to migrate actively? Wang Liping has his own opinion. In his opinion, as far as Guangbo’s development concerned, only look for the new economic rising points in traditional industry can let Guangbo actively breakthrough this winter. It mainly contains:
1. Develop new industry, the top-quality books and high-grade paper tableware
Guangbo finds the rate of the top-quality books soaring year by year after doing a lot of research. We make quick decisions, make full use of listing advantage, on the basis of keeping original paper stationery, extend paper culture industry project, successively spend over 70 million yuan importing international advanced top-quality books automatic production assembly line, importing high-grade paper tableware automatic production assembly line, as well as advanced equipment for album production, gradually realize the developing object of personnel decreased by 15% and production capacity enhanced by 20%.
2. Industry integration
By implementing cost leadership strategy, differentiation strategy and quick response strategy , take advantage of industry cluster effect of Yangtze River Delta and Ningbo stationery capital, through capital platform, Guangbo plans to integrate related stationery industries, realize the output of Guangbo brand, create comprehensive stationery integration industrial chain, rapidly realize the change from paper stationery brand to comprehensive stationery brand, office articles market share entered top three in China.
3. Create the brand of environmental protection concept
In this year’s canton fair, with environmental protection concept brand, Guangbo aimed at people’s daily life necessities, design and develop series of environmental protection product, which were loved by many foreign clients. Such as, the environmental protection product with stone paper as raw material, especially loved by foreign clients because of environmental protection, low price and good quality.
4. On crisis consumption
Financial storm let clients obviously incline to low price in the aspect of choosing and buying the products. Their demands of high grade products significantly decreased, while some products of low price and environmental protection were very popular. According to the characteristics of European and American clients’ crisis consumption, Guangbo timely transform products, release stationery products with low price and high quality. In this exhibition, many overseas clients have showed that they’ll have further negociation in Ningbo.
5. Speed up to create enterprise self-owned brand
How to win market in competition, truly realize brand breakthrough in international market, earn high added value return? Enterprise must take self-owned brand developing route.
Last year, Guangbo purchased Netherlands HENZO BV company’s paper products, stationery and album automatic production equipment, which have certain influence in European and American market. This will speed up the development of Guangbo self-owned brand. That is to say, made-in-Guangbo attempts to comprehensively penetrate a beginning of global stationery market.
